Sales Tools
Calculators, proposal generators, and competitive references — built for quotes, call prep, and RFP responses.
Released
Q&A Facts Released
Every question a prospect, agency, or client is likely to ask — with exact answers sourced from production data and proof points. Searchable and filterable by category: platform, NPI targeting, channels, attribution, pricing, competitive, process, and proof points.
Call Prep
Proof Points
Competitive
Searchable
Open Q&A Facts →
Creative Brief Released
A 9-section creative brief for pharma brand marketing — project overview, audience, brand context, objectives, message strategy, channels, creative direction, budget, and approvals. Pre-fills from client portal context (
?client=...&therapeutic=...) and exports to print/PDF for sharing.
Brief
Creative
MLR
PDF Export
Launch Tool →
In Development
HCP Pricing Calculator Target Release: Jun 1
Build and save custom campaign quotes with NPI-level pricing across all 20+ channels. Configure audience size, campaign duration, channel mix (social, native, programmatic), and add-on services — then generate a client-ready proposal.
Pricing
Quotes
CPM
HCP
Launch Tool →
Rare Signals Proposal Builder Target Release: Jun 1
Build customized RMN (Rare Medicine Network) media proposals. Configure campaign parameters, channel mix, audience targets, and budget allocations — then generate a formatted proposal ready for client delivery.
RMN
Proposals
Rare Disease
Launch Tool →
Surveys
Client Satisfaction Survey Target Release: Jun 1
A presentation-style client satisfaction survey — 10 rated dimensions plus open-ended feedback, one question per screen. Responses are collected automatically and roll up into a live results dashboard with per-question scores and written comments.
Survey
CSAT
Client Feedback
NPS
Playbooks & Guides
Portal Playbook & Style Guide Released
Step-by-step process for building and updating client campaign portals. Covers directory structure, required documents, copy-ready build & deploy prompts, and a full CSS & Chart Style Guide — colors, typography, component names, chart types (C1–C6), naming conventions, and content rules.
Client Portals
Claude Code
CSS Standards
Chart.js
PM Runbook
Open Playbook →
About This Page
Interactive tools for the Equals 5 sales team — pricing, proposals, and competitive analysis ready to use in any client meeting.
📝 Creative Brief — 9-section pharma creative brief w/ PDF export
🧮 HCP Pricing Calculator — custom quotes across 20+ channels
📋 Rare Signals Proposal Builder — custom RMN media proposals
📝 Client Satisfaction Survey — CSAT collection + live results dashboard
🔄 Updated as tools are built and released