Rates & Pricing

All-in CPM that includes audience data, cross-channel activation, campaign management, and physician-level reporting — no hidden fees, no separate data costs.

What's Included in our CPM
  • NPI audience data & enrichment
  • Cross-channel activation (20+ channels)
  • Campaign dashboard access
  • sFTP data delivery
  • CRM integrations
  • Custom FIA coordination
  • NPI-level reporting
  • Account management
Per-Channel CPM Rates
Social Channels
NPI-matched audiences activated on social platforms
Channel CPM Match Rate Imp / Month Tier
fMeta (FB/IG) $185 85% 19M Core
inLinkedIn (Newsfeed + Audience Network) $500 50% 10M Core
inLinkedIn (Newsfeed Only) $950 50% 2M Core
ttTikTok $170 11% 8M Core
rReddit $170 9% 2M Extended
PPinterest $170 34% 1M Extended
QQuora $170 13% 1M Extended
XX (Twitter) $170 6% 0.5M Extended
SSnapchat $170 11% 1M Extended
Native Channels
Content-native placements across publisher networks
Channel CPM Match Rate Imp / Month
Taboola (incl. Yahoo) $60 45% 4M
Microsoft Ad Network $60 28% 3M
Programmatic Display
Managed vs. self-service CPM rates
Channel Managed CPM Self-Service CPM Match Rate Imp / Month
Programmatic Display (Target List) $25 $15 50% 138M
Programmatic Display (ICD/CPT) $35 $22 50% 138M
Newsletter Ads (LiveIntent) $50 $35 52% 50M
Services & Add-ons
Managed Services Pricing
Add-on services for full-service campaign management
Service Price Billing
Campaign Management $4,000 Per Month
Weekly PLD Reporting $2,500 Per Month
Target List Creation / Rent $3,500 One Time
Ads Creation $5,000 Per Ad Set
Google Analytics Integration $3,000 One Time
CRM Integration $10,000 One Time
Build a custom quote: Use the HCP Pricing Calculator → to configure channel mix, campaign duration, audience size, and services — then generate a client-ready proposal.
Standard Packages
Standard Campaign Packages
All packages billed at $185 all-in CPM
Package Impressions Investment Duration Best For
Starter 250,000 $46,250 4–6 wks Launch awareness, limited specialty
Core 500,000 $92,500 8–10 wks Standard HCP campaign, broad specialty
Pro 1,000,000 $185,000 3 months Full launch support, multi-specialty
Enterprise 2,500,000+ Custom Ongoing Major brand partnerships, NBE programs
Build a Quote
HCP Pricing Calculator
Configure channel mix, audience size, and campaign duration — generate a client-ready proposal in minutes.
Launch Calculator →
Add-ons Available
RMN Content Sponsorship & Social Amplification
Rare Medical Network rates, bundle discounts, email sends, and combined campaign packages.
View Add-ons →
Competitive CPM Context
Equals 5 $185 All-In
CMI (All-In) ~$140
CMI (PLD Only) $65
Real gap vs. CMI is $45, not $120 — their $65 PLD quote excludes media spend & account management.
Audience Only
🎯
Audience Only · Powered by PurpleLab
Buy the audience, activate anywhere
For clients who already have their own activation stack and just need privacy-safe, claims-derived HCP or DTC audiences. PurpleLab builds the audience from 16B+ annual claims and 3M opted-in HCPs; we deliver it to any onboarding/media destination (DSP, social platform, CTV, programmatic) via Throtle or partner identity resolution. HIPAA Safe Harbor compliant. NAI-certified. No re-identification risk.
NPI Audience — HCP Targeting
Deterministic prescriber audiences resolved by NPI · activated across all major DSPs via Throtle
Audience Type How It’s Built Best For Pricing
NPI List Match Client provides target NPI list → PurpleLab resolves identity via 3rd-party identity providers Brand-defined target list, KOL programs, advisory boards Custom
Specialty-Built Audience PurpleLab builds from specialty + sub-specialty filters (e.g., oncology, NMD, hem/onc, derm) Therapeutic area launches, specialist coverage Custom
Diagnosis-Driven HCP HCPs treating patients with specific ICD-10 codes, claims-validated Indication launches, condition-specific HCP education Custom
Treatment / Procedure HCP HCPs prescribing a specific drug, performing a specific procedure, or using a device Switch campaigns, competitive conquest, procedure-adjacent brands Custom
Demographic + Behavioral HCP Hybrid audience: specialty + demographics + digital-behavior signals Refined targeting for high-value HCP segments Custom
DTC Audiences — Patient / Consumer Targeting
Privacy-safe, claims-derived patient audiences · activated to any onboarding or media destination
Audience Type How It’s Built Best For Pricing
Off-The-Shelf DTC 600+ pre-built audiences in PurpleLab’s Audience Builder or major platforms · same-day activation Broad reach campaigns, awareness, fast turnarounds Custom
Custom DTC — Awareness Modeled from de-identified behavior, diagnosis, treatment + demographic attributes · top-of-funnel Site traffic, impressions, CTR · branding Custom
Custom DTC — Demand Gen Same modeling, optimized for lower-funnel KPIs (time on page, downloads, submissions) Direct response, conversion campaigns, copay program enrollment Custom
NPI-to-DTC Patients who have seen a target NPI list (or specialty-built provider group) within a defined timeframe · deterministic Sync DTC + HCP campaigns · reach patients of high-value prescribers Custom
Payer-Derived DTC Patients filtered by target payer, payer type, and subchannel · deterministic Pre-AEP branding, plan-switching, new-member recruitment, formulary-aligned campaigns Custom
Activation
  • HCP audiences delivered via Throtle to all major DSPs
  • DTC audiences delivered to any onboarding or media destination partner
  • Same-day activation on off-the-shelf segments · 5–10 business days on custom
  • Compatible with: DV360, The Trade Desk, Meta, LinkedIn, CTV providers, programmatic platforms
Privacy & Compliance
  • HIPAA Safe Harbor method · reviewed by 3rd-party statisticians
  • NAI-certified audience construction
  • Privacy-conscious identity resolution · no PII exposure
  • Probabilistic modeling + randomized selection · no re-identification risk
  • Max AQ (Audience Quality) quotas allowed under industry standards
Build a Quote
HCP Pricing Calculator
Configure channel mix, audience size, and campaign duration across all 20+ channels. Generate a client-ready proposal with line-item pricing in minutes.
Launch Calculator →
About This Page

FY 2026 channel pricing, CPM benchmarks, and audience sizing — know your numbers before the meeting.

💲 All-In CPM — $185 across 20+ channels 📊 Includes dashboard, sFTP, FIA & NPI reporting 🎯 vs CMI — $45 higher all-in (not $120) 🔒 Internal — Confidential  ·  FY 2026