Prospect
· Oncology / Immunology · 2026
Merck
Equals 5 · NPI-Matched HCP Targeting · Oncology & Specialty Portfolio
Oncologists Reachable
~50K
Medical oncologists & hematologists in EQ5 datagraph
NPI Match Rate
90%++
vs. 40–60% industry standard
CPM All-In
$185
No hidden fees · publisher + serving included
Launch Speed
48 Hours
IO to first impressions in 2 business days
EQ5 Opportunity Snapshot
Merck · Prospect · 2026
May 2026
Merck’s oncology and immunology portfolio maps directly to EQ5’s strongest NPI cohorts — hematologists, medical oncologists, dermatologists. One NPI-matched program proves the model.
2.2M
NPIs in
EQ5 Datagraph
EQ5 Datagraph
90%++
NPI Match
Rate
Rate
$185
CPM
All-In
All-In
48 Hrs
IO to First
Impression
Impression
What EQ5 Does
Deterministic NPI-matched HCP targeting across 200+ premium medical publishers, LinkedIn, and Meta. A single NPI list powers programmatic + social simultaneously — no incremental list cost per channel. Full physician-level reporting delivered post-campaign.
Why It Matters for Merck
Keytruda competes across 20+ tumor types. EQ5’s oncology NPI cohorts — medical oncologists, hematologists, dermatologists — provide complete prescriber coverage. The same infrastructure scales to Gardasil vaccinators, immunology targets, and pipeline brands with zero ramp time.
Audience Architecture
NPI Universe
2.2M
All specialty HCPs nationally in EQ5 datagraph
NPI Match Rate
90%++
Industry avg 40–60% for oncology HCPs
Specialty Depth
~50K
Medical oncologists & hematologists reachable
| Merck Brand | Target Specialty | EQ5 NPI Cohort | Est. Reachable HCPs |
|---|---|---|---|
| Keytruda (pembrolizumab) | Oncology — multi-tumor | Medical Oncologists, Hematologists | ~50,000 |
| Keytruda — Dermatology | Dermatologic Oncology | Dermatologists, Mohs Surgeons | ~18,000 |
| Gardasil | Vaccines / Preventive | Ob/Gyns, Pediatricians, Family Medicine | ~90,000 |
| Immunology Pipeline | Immunology / Autoimmune | Rheumatologists, Dermatologists, Gastroenterologists | ~35,000 |
Channels
LinkedIn HCP Targeting
NPI-matched oncology & immunology HCPs in professional context
LinkedIn
NPI-Matched
Meta HCP Targeting
Same NPI list deployed across Facebook & Instagram · peer & peer context
Meta
NPI-Matched
Programmatic Display
$185 CPM all-in · 200+ premium medical publishers · physician-level reporting
Programmatic
Analytics
Pipeline & Next Steps
Conversion Roadmap
Merck · Keytruda Portfolio
1
Identify Priority Brand & HCP Universe
Select Keytruda tumor type or pipeline brand · define target prescriber list for NPI matching
2
Free NPI List Match — 90%+ match analysis
EQ5 runs a complimentary match against the Merck NPI list · no cost, no commitment · results delivered within 48 hours
3
Proof-of-Concept Pilot — 3-month $50K–$100K
Scoped pilot for one Keytruda tumor type or immunology brand · measurable reach, match rate, and physician-level NPI reporting
→ Request Keytruda NPI prescriber list
→ Run free NPI list match analysis — 48 hr turnaround
→ Deliver match report → pilot proposal