Healio · Equals 5

HCP Audience Reach

2.2M

Verified NPIs in EQ5 datagraph

NPI Match Rate

90%++

vs. industry standard 40–60%

Specialty Coverage

Multi-Specialty

Onco · Rheum · Endo · Ortho · Neuro

Campaign Activation

48-Hour

From signed IO to live delivery

Partnership Overview — Healio

Equals 5 · NPI-Matched HCP Targeting for Medical Publishers

May 7, 2026

Healio reaches millions of clinicians across oncology, rheumatology, endocrinology, and beyond. EQ5 adds NPI-matched precision — ensuring Healio’s pharma advertising clients reach exactly the right HCPs with deterministic targeting, not probabilistic cookie-matching.

2.2M

Verified NPIs in EQ5 datagraph

90%++

NPI match rate (industry: 40–60%)

650K+

Specialist HCPs reached cross-channel

6.5x

CTR lift vs. industry benchmark

What EQ5 Offers Healio

EQ5 provides deterministic NPI matching against our 2.2M-physician datagraph — enabling Healio’s pharma clients to activate against a verified HCP audience with physician-level identity, not browser-level inference. We deliver across Meta social, programmatic display, and connected TV with a single unified NPI identity layer.

Why It Matters for Healio

Healio’s pharma advertisers demand proof of HCP reach — not probabilistic estimates. EQ5’s NPI-first methodology turns Healio’s existing editorial audience into a verified, addressable HCP segment. Every impression is matched to a real NPI, giving advertisers physician-level reporting and engagement scoring they can take back to brand teams.

Audience & Capabilities

NPI Datagraph

2.2M

Verified physician NPIs · full specialty coverage

Match Rate

90%++

Deterministic match · no probabilistic inference

Specialty Depth

10+

Specialties covered across Healio’s editorial verticals

Specialty Coverage — Healio Verticals

EQ5 NPI matching across all major Healio editorial segments

Healio Vertical	Target Specialists	NPI Universe	EQ5 Match Capability
Oncology & Hematology	Medical oncologists, hematologists, radiation oncologists	~85K NPIs	Full Coverage
Rheumatology	Rheumatologists, immunologists, rare disease specialists	~6K NPIs	Full Coverage
Endocrinology & Metabolism	Endocrinologists, PCPs managing diabetes/obesity, cardiologists	~120K NPIs	Full Coverage
Orthopedics & Sports Medicine	Orthopedic surgeons, sports medicine physicians, physical medicine	~35K NPIs	Full Coverage
Neurology & Psychiatry	Neurologists, psychiatrists, memory care specialists	~50K NPIs	Full Coverage
Gastroenterology	Gastroenterologists, hepatologists, colorectal surgeons	~16K NPIs	High Match
Pulmonology & Allergy	Pulmonologists, allergists, immunologists	~15K NPIs	High Match
Cardiology	Interventional & clinical cardiologists, electrophysiologists	~55K NPIs	Full Coverage

Partnership Options

NPI-Matched Social

Deterministic HCP reach on Meta

Facebook · Instagram in-feed · Healio editorial audience matched to NPI list · 90%++ match rate · physician-level engagement scoring

Programmatic Display

NPI-synced programmatic

Amazon DSP · Taboola · Yahoo programmatic · identity-matched to EQ5 NPI layer · cross-site HCP targeting beyond Healio.com

Connected TV / Streaming

HCP-targeted CTV

Pharma advertisers reach Healio’s specialist audience on streaming platforms via NPI-matched CTV · no probabilistic targeting

Publisher Revenue Share

White-label NPI layer for Healio

EQ5 powers NPI matching behind the scenes · Healio delivers enhanced HCP targeting to pharma clients · revenue share model available

Clinician Update Format

Editorial + NPI sequenced outreach

Multi-message clinician update campaigns · EQ5 engagement scoring tracks HCP progression from Cold to MSL-Ready · proven with HMN, Novartis, Novo Nordisk

Pilot Program

Low-risk proof of concept

1 pharma brand · 1 specialty · 90-day pilot · full NPI match reporting · engagement scoring included · no long-term commitment required

Next Steps

Free Publisher Consultation — NPI Match Demo

No commitment · 30-minute working session · live NPI match against a Healio pharma client’s target list

Step 1

Ron Scalici will walk Healio through a live NPI match demonstration using a sample pharma advertiser target list. In 30 minutes we show the match rate, specialty breakdown, estimated reach, and what physician-level engagement scoring looks like at the campaign level. No proposal required to get started.

Format

30-min virtual

What to Bring

One pharma client NPI list

Deliverable

Live match rate report

→ Contact Ron: ron@equals5.com

90-Day Pilot Program — Single Brand & Specialty

Proof-of-concept · full NPI matching · engagement scoring included · report delivered at close

Step 2

One pharma advertiser. One specialty. 90 days. EQ5 runs a full NPI-matched campaign on behalf of Healio’s pharma client — delivering physician-level reach, engagement scoring, and a final NPI-level report. This becomes the proof point Healio takes back to their entire pharma advertiser book of business.

Timeline

90 days

Activation

48 hrs from IO

Reporting

Weekly + NPI final

→ Discuss pilot terms with Ron

Client

Healio

Type

Medical Publisher

Status

Prospect

Stage

Lead

Org ID

Since

2026

Rep

Ron Scalici

Healio is a leading medical news and education publisher serving clinicians across 10+ specialties. Brands include Healio.com and a portfolio of specialty journals covering oncology, rheumatology, endocrinology, orthopedics, and more.

Healio’s pharma advertising clients need NPI-level proof of HCP reach — not probabilistic estimates. EQ5’s deterministic NPI layer is the precision tool Healio needs to differentiate its HCP media offerings.

➜ 90%++ NPI match rate vs. industry 40–60%

➜ 6.5× CTR lift vs. standard HCP display

➜ 2.2M verified NPIs across all specialties

➜ 48-hour activation from signed IO to live

➜ Proven with HMN — 9 programs delivered across a medical publisher partner model

Pharma advertisers are demanding NPI-level transparency. Publishers who can deliver verified HCP reach win the budget. Healio is exactly the right type of medical media partner to integrate EQ5’s NPI layer in 2026.

Schedule a Demo →