In Pipeline · Rare Disease / Neuromuscular · 2026
Dyne Therapeutics
Equals 5 · NPI-Matched HCP Targeting · Rare Neuromuscular Disease Specialty
HCP Universe
2.2M
Verified NPIs in EQ5 datagraph
NPI Match Rate
90%++
vs. 40–60% industry standard
Program Options
3 Tiers
Pilot to full multi-channel program
Specialty Focus
Rare Disease
Neuromuscular / NMD · 48-hr launch
EQ5 Opportunity Snapshot
Dyne Therapeutics · Rare Neuromuscular Disease · 2026 Prospect
May 2026
EQ5 delivers deterministic NPI-matched HCP targeting across programmatic, social, and medical publisher channels — with 90%++ match rates and transparent $185 CPM all-in pricing. For rare neuromuscular disease where specialist counts are small, complete prescriber universe coverage is the only strategy that works.
2.2M
NPIs in
EQ5 Datagraph
EQ5 Datagraph
90%++
NPI Match
Rate
Rate
$185
CPM All-In
(no hidden fees)
(no hidden fees)
48 Hrs
IO to First
Impression
Impression
What EQ5 Delivers
NPI-matched programmatic display across 200+ premium medical publishers · social HCP targeting on LinkedIn + Meta NPI-matched · full funnel analytics with physician-level reporting · 48-hour campaign launch from signed IO · publisher + serving included, no hidden fees.
Why EQ5 for Rare Neuromuscular Disease
NMD specialist coverage — neuromuscular specialists, neurologists, physiatrists, and rare disease centers. In rare disease where specialist counts are in the hundreds or low thousands, complete prescriber universe coverage is EQ5’s core value prop. Cross-channel sequencing across programmatic + social + publisher maximizes reach and frequency against a tight specialist footprint.
Audience Architecture
NPI Match Rate
90%++
Industry avg 40–60% for rare disease
HCP NPI Datagraph
2.2M
Covers all NMD specialty HCPs nationally
Launch Time
48 hrs
From signed IO to first impressions
Channels
HCP Programmatic Display
$185 CPM all-in · Deterministic NPI matching
200+ premium medical publishers · Segments 1 & 2
LinkedIn HCP Targeting
NPI-matched professional context
Neuromuscular specialists · Rare disease KOLs · Segment 1
Meta (Facebook / Instagram)
NPI-matched social reach driver
All segments · Highest HCP impression volume · Mobile-first
Full Funnel Analytics
Physician-level reporting · sFTP delivery
NPI-level engagement scoring · CRM integration · No extra cost
Newsletter / Publisher Ads
Trusted clinical context
Neurology & rare disease specialty publications
Engagement Scoring
5-tier HCP scoring from Day 1
Cold → Aware → Warm → Hot Lead → Field Ready
Investment Options
Starter — Proof of Concept
Pilot Program
3 months · Core programmatic + 1 social
$50K–$100K
Duration3 months
ChannelsProgrammatic + LinkedIn
SegmentsSegment 1 (NMD core)
ReportingWeekly sFTP + NPI report
Engagement ScoringIncluded
Best for: Proof-of-concept · Validate match rate before full commitment
★ Growth — Recommended
Multi-Channel HCP Program
6 months · Programmatic + Social + Publisher
$150K–$200K
Duration6 months
Programmatic + LinkedIn + Meta + Newsletter
SegmentsSegments 1 & 2
ReportingWeekly sFTP + NPI report
Engagement ScoringFull 5-tier scoring
Best for: Full NMD specialist reach · Multi-platform sequencing
Scale — Full Program
Full Year Multi-Channel
12 months · All channels + Account Management
$250K–$300K
Duration12 months
All Growth channels + Account Mgmt + Optimization
SegmentsAll segments + full care team
ReportingWeekly + monthly deep dive
Engagement ScoringFull 5-tier + field activation
Best for: Full launch year · Maximum prescriber reach · Field data integration
Pricing Model — $185 CPM All-In
One transparent CPM covers creative serving, data, reporting, and all platform fees. No hidden technology markups. All tiers include NPI-level physician reporting, engagement scoring, and weekly sFTP delivery. For rare disease where total specialist universe may be under 5,000 HCPs, EQ5’s 90%++ match rate means near-complete prescriber coverage — something no other vendor can match at this price point.
Next Steps — Pipeline Conversion
Conversion Roadmap
Dyne Therapeutics · Owner: Lee Slovitt · Org ID 4100
1
Free NPI List Match Analysis
Request Dyne NPI prescriber list · run EQ5’s 90%++ match analysis against 2.2M NPI datagraph · deliver match report at no cost within 24 hours of receipt
2
Proof-of-Concept Pilot Proposal
3-month pilot $50K–$100K · measurable outcomes with physician-level NPI reporting · 48-hour launch from signed IO · present Starter tier to Catherine Collard & Michael Hencke
3
Full Multi-Channel Program
Scale to Growth or Scale tier · programmatic + social + publisher · full funnel analytics + cross-channel sequencing + engagement scoring with field activation data
Immediate action → Request Dyne NPI list from Catherine Collard or Michael Hencke (mhencke@dyne-tx.com)
Ready to run the free match analysis?
Submit Dyne’s NPI target list and EQ5 delivers a free match analysis within 24 hours — confirming HCP coverage across programmatic, LinkedIn, and Meta before any IO is signed. Zero-risk first step to a pilot.
Contact Lee Slovitt (SVP, Media & Platform Partnerships) · lee@equals5.com