In Pilot Development · Aesthetic Medical Devices · 2026
Cartessa Aesthetics
LinkedIn-led HCP pilot across EVERESSE, QUADESSY, and HELIX SCAR3 — deterministic NPI targeting where Cartessa's prior LinkedIn attempts couldn't find traction. Recommended path: Option B · $85K · 6-mo aesthetic pilot.
Account
Cartessa Aesthetics
Melville, NY · ~150 employees · 15 devices
Primary Contact
Marissa
Product mgmt · owns 6–7 of 15 devices · ~7 yrs at Cartessa
EQ5 Owner
Lee Slovitt
SVP, Media & Platform Partnerships
Pilot Envelope
$45K – $125K
Five-figure pilot · 3-mo or 6-mo · LinkedIn-led
Account Snapshot
The company
Cartessa is an aesthetic medical-device "distributor plus" headquartered in Melville, NY. Founded by Gabe Lubin, the company grew from ~25–30 to ~150+ employees over the last seven years. The model is to curate best-of-breed devices across modalities — not tie to a single manufacturer. Today, 15 devices in portfolio, primarily covering plastic surgeons, cosmetic surgeons, dermatologists, and med spas (NPs / PAs running their own injector or device practices). A separate, smaller division targets burn centers and traumatic-scar care via the American Burn Association ecosystem.
The relationship
Marissa and Lee reconnected after ~10 years, with real Heartbeat-era rapport as the hook. Marissa has equity from joining Cartessa early. The conversation was warm; she didn't push back on the EQ5 concept and asked the right operational questions — minimum deal size, renewal rate, list matching. That's the signal she's evaluating how to package this internally, not just being polite. Keep the momentum tight; don't let the proposal slide.
Marketing org
Joe
CMO
Marissa
VP/Director · Product
Catherine
VP/Director · Digital
Emily
VP/Director
Jen
Commercial Comms
Existing stack
Open Moves (Canada) — paid media (Google + Meta)
Haifa — HubSpot ops
In-house — much of creative
Past creative: Red Phone, Local Brigade
Haifa — HubSpot ops
In-house — much of creative
Past creative: Red Phone, Local Brigade
Constraint: Sales CRM ↔ Marketing CRM integration is "a bit of a hot mess" — Marissa does not want to disrupt the Meta program currently running.
Three Pilot Tracks
EVERESSE — Monopolar RF
Cartessa's top commercial visibility priority. Main competitor: Xerf. LinkedIn is white space — Meta is already covered by Open Moves. National audience build, no list required.
QUADESSY — Hybrid RF Microneedling
Natural upgrade play for the VirtueRF + Vivace install base. Competitive set: VirtueRF · Vivace · Morpheus. Same audience as EVERESSE — best run combined for reach efficiency.
HELIX SCAR3 — Burn & Traumatic Scar
Burn centers + ABA orbit. Clinical, institutional tone — no Meta. Smallest universe, highest strategic elegance for EQ5 differentiation. SCAR3 list is the easiest to pull on Marissa's side.
Where to Go Next
RFP & Pilot Proposal →
Three pilot options ($45K / $85K / $125K), SCAR3 audience architecture, reach modeling, measurement plan, engagement timeline, and next steps with Marissa.
Reference Briefs
clients/Cartessa/program_brief_2026-05-13.md — full discovery brief.clients/Cartessa/scar3_strategy_2026-05-13.md — SCAR3 deep dive.