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Agency Partnership · May 2026

PHM
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Agency Rate Card & Partnership Tiers

Chris Colella · EVP, Group Director · Steve Svec · SVP, Media & Platform Partnerships · Ron Scalici · Co-Founder & CRO
Confidential — For PHM & Equals 5
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Agenda

Two topics. One outcome.

Walk the rate card, then the partnership tier that fits PHM’s book.

  1. Rate Card & What’s BundledPer-channel CPMs · what’s in the bundle · add-on services
  2. Tier Structure & Path ForwardAgency partnership tiers · where PHM sits today · next steps
PHM · Agency Rate Card
10 slides · ~20 min
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01
Topic 1

Rate Card &
What’s Bundled

Per-channel CPMs, what every campaign gets bundled in, and the services that are billed separately.

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Topic 1 · Rate Card

What’s in the all-in CPM.

One CPM. No separate data fees, no audience-build SOW, no PLD reporting upcharge.

Bundled in CPM
Everything that makes the campaign go
  • NPI target list ingest + identity match
  • Deterministic NPI match (85% Meta · 75% LinkedIn)
  • Audience build + cross-channel activation
  • Campaign trafficking, pacing, QA, optimization
  • EQ5 Signals pixel deployment
  • Standard PLD reporting (weekly NPI-level engagement)
  • Real-time dashboard access
  • Account & engineer support during flight
Billed separately
Optional add-on services
  • Campaign Management — $4,000 / month
  • Weekly PLD Reporting — $2,500 / month (extended cadence)
  • Target List Creation / Rent — $3,500 one-time
  • Ads Creation — $5,000 / creative set
  • Google Analytics Integration — $3,000 one-time
  • Custom dashboards / SLA reporting — scoped
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Topic 1 · Rate Card

Social channel rates.

All-in managed CPM — identity, activation, and NPI reporting included.

Channel Managed CPM Tier
fMeta (Facebook / Instagram)$185Core
inLinkedIn (Newsfeed + Audience Network)$500Core
inLinkedIn (Newsfeed Only)$950Core
ttTikTok$170Core
rReddit$170Extended
PPinterest$170Extended
QQuora$170Extended
XX (Twitter)$170Extended
SSnapchat$170Extended
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Topic 1 · Rate Card

Native & programmatic rates.

Reach extension and claim-targeted display — same all-in model.

Native Channels
ChannelCPM
Taboola (incl. Yahoo)$60
Microsoft Ad Network$60
LiveIntent Newsletter Ads$50
Programmatic Display
ChannelCPM
Programmatic Display (Target List)$25
Programmatic Display (ICD / CPT)$35
Programmatic Display (Retargeting)$20
Worth flagging: programmatic CPMs above are managed-service, all-in. Audience data is included — PHM does not pay a separate target-list or identity fee on top.
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02
Topic 2

Tier Structure
& Path Forward

Agency partnership tiers, where PHM sits today, and what it takes to unlock the next one.

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Topic 2 · Tiers

Agency partnership tiers.

Discounts off the rate card scale with PHM’s aggregate annual committed spend across all brands.

Preferred Agency
Preferred
$1M+ annual committed spend
5% off
Off all rate-card CPMs
  • $1M+ annual committed spend
  • Any channel, any brand
  • Standard onboarding
  • Weekly PLD reporting
  • Dedicated account exec
Recommended for PHM
Strategic
$2.5M+ annual committed spend
10% off
Off all rate-card CPMs
  • $2.5M+ annual committed spend
  • Multi-brand workspaces
  • Priority onboarding (2–3 wks)
  • Daily PLD · custom cadence
  • Named CSM · quarterly QBR
  • Co-marketing eligibility
Holding-Co Partner
Partner
$5M+ annual committed spend
15% off
Off all rate-card CPMs
  • $5M+ annual committed spend
  • Unlimited brand workspaces
  • Real-time PLD + custom scoring
  • Dedicated engineer + named CSM
  • Joint case-study program
  • Executive sponsor (CRO)
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Topic 2 · Tiers

What changes at Strategic.

10% CPM reduction + the operating upgrades that make multi-brand management easier on PHM.

Commercial impact
~$250K saved on $2.5M of media
At a typical PHM mix (60% Meta · 30% LinkedIn · 10% TikTok), 10% off rate-card CPMs returns ~$250K to PHM’s media budget. Stack against the additional ~30% reach we deliver on the same spend and the net is meaningfully more HCPs at every threshold.
Operating upgrades
Less PHM ops, faster decisions
  • Multi-brand workspaces — one PHM login, all brands
  • Daily PLD pipeline (vs. weekly)
  • Named CSM + EQ5 engineer on call
  • Priority onboarding window (2–3 wks for new brand)
  • Quarterly QBR with EQ5 leadership
  • Co-marketing & case-study eligibility
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Q&A

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Speaker Notes