Target the physicians most important to you across Facebook, Instagram, LinkedIn, TikTok, and more — with NPI-matched precision only Equals 5 delivers.
"Doctors Are People Too."
Equals 5 activates your exact target list — neonatologists, pediatricians, and OBGYNs — across every major platform simultaneously. No endemic media required.
Every campaign is measured at the NPI level — so you know exactly which physicians engaged, on which channel, and when.
One platform to build audiences, activate campaigns, and measure NPI-level performance across every major social channel.
Build custom audiences by NPI and activate across any non-endemic social media channel of your choice — all from a single platform.
Reach only the doctors on your target lists. Maximize match rates across all networks and channels with deterministic NPI matching.
Access the NPI-level data you need to power personalized marketing and omnichannel engagement strategies — in real time.
From brand launch to lifecycle management, healthcare marketers use Equals 5 to reach the right physicians at every stage of the journey.
Drive unaided recall among HCPs at launch or when entering a new therapeutic area. Reach your exact target list across the social channels physicians use daily — not medical journals.
Keep current writers engaged and prevent competitive switching. Serve timely reminders, updated efficacy data, or patient support messaging to HCPs who have already prescribed.
Use Signals™ engagement scores to prioritize field rep call plans and MSL outreach. Surface warm HCPs who are actively engaging so your team focuses effort where it matters most.
Drive HCPs to rep connect forms, sample request pages, or patient education tools. Capture opt-in signals and expand your first-party data universe directly from social campaigns.
Identify and engage specialist HCPs most likely to have eligible patients. Reach investigators and referring physicians with precise NPI targeting across specialty, geography, and prescribing behavior.
Target high-value HCPs who prescribe competitor brands. Deliver differentiated messaging that positions your drug on the dimensions that matter — efficacy, safety, dosing convenience, or patient outcomes.
Our proprietary algorithm scores every NPI on your target list by engagement depth — from impressions to opt-ins — so you always know who's warm.
Higher-intent interactions carry exponentially more weight, surfacing the HCPs most ready for follow-up.