Total Won
$1.17M
Lifetime closed-won
Won Deals
11
2022 – 2026
Active Brands
4
Imdelltra · Tepezza · Tavneos · Bone
2025–26 Revenue
$966K
EQ5-1050 · 1296 · 1307 · 1309 · 1353
Primary AE
Greg Ragland
SVP, West Coast
Won Deals
11 deals · $1,170,626Deal Intelligence
EQ5-numbered deals
Imdelltra
Imdelltra Creative Ad Development
$401,800
✉ Gmail
E&O Insurance Requirement
Apr 16, 2026 · Thomas Visicaro → Team
Omnicom contract mandates $1–$2M E&O insurance coverage. Quote submitted; Thomas flagged for resolution before campaign launch.
Amgen MAC: OpenEvidence Standards
Apr 28, 2026 · Amgen MAC → All Partners
Enterprise-wide standards issued for OpenEvidence media activation across all Amgen agency partners. Equals5inc.Amgen.MAC@equals5.com on distribution.
📅 Calendar
Internal Creative Review – QC for MLR
Apr 14, 2025 · Ron, Stephany, Greg + Creative
Align on Amgen LinkedIn MAC submission QC feedback. Assets reviewed: IMDELLTRA HCP LinkedIn Ad – J-Code (v0.4) and related creative.
Creative Review – MLR/NCCN Feedback
May 5, 2025 · Ron, Stephany + Creative team
Internal alignment on MLR feedback for Amgen LinkedIn Ads including NCCN creative revisions.
📁 Drive
EQ5-1050 Amgen Imdelltra Folder
Created Jan 14, 2025 · Last modified Oct 7, 2025
Campaign folder containing all creative assets, target lists, and approval documentation for Imdelltra programs.
Brand Partner Proposal Template
Created Nov 13, 2025 · Ron Scalici
Proposal template referencing Lumen program – $136K precision social campaign. Used for EQ5 brand partner conversations.
Tepezza
Tepezza Omnichannel / NBA
$118,101
✉ Gmail
Tepezza Order Accepted
Apr 23, 2026 · Mediaocean / Mediabrands
Order O-D2N7KFN-R3 accepted for campaign US_26_INF_TEP_TED_HCP_SOC_7300956716. Campaign is live.
Excellent Tepezza Kickoff Call
Apr 16, 2026 · Greg Ragland → Team
Greg praised Emily Frye for "superb kickoff" and Stephany for "representing EQ5 as the gold standard for HCP social at Amgen" with impressive match rate result.
📅 Calendar
TEPEZZA x Equals5 2026 Planning
Nov 10, 2025 · Greg, Ron + MBW team
2026 planning session with Amgen (Kaitlin Russomano) and full MBW agency team. Established scope and targets for Tepezza NBA program.
Amgen/Tepezza Kickoff Call
Apr 16, 2026 · Emily Frye, Stephany Rosa
Highly successful formal campaign kickoff; Greg noted it "flowed really well and was professionally managed from start to finish."
📁 Drive
EQ5-Amgen Call Prep (Feb 25, 2026)
Created Feb 20, 2026 · Ron Scalici · 12 slides
Full account review and strategy deck prepared for Feb 25 meeting. Account Owner: Greg Ragland (SVP, West Coast).
2025 Rate Card for Amgen
Created Jan 8, 2025 · Last modified Jun 16, 2025
Official rate card: Meta $185 CPM, includes NPI targeting + PLD on impressions and clicks. Most recently updated rate card on file.
Imdelltra
Imdelltra 2026 Media
$315,000
✉ Gmail
Exciting Amgen/IPG Updates
Nov 24, 2025 · Internal debrief
Productive calls with Michele Sirkin (IPG), Ana Wilkinson (Repatha), and Erin Nocito (Head of Amgen Media). Signals expansion beyond Imdelltra.
FDA Scrutiny: Tavneos Data
Apr 28, 2026 · Fierce Pharma
FDA has put Amgen in hot seat over allegedly 'manipulated' Tavneos data. Monitor for potential impact on Tavneos program scope.
📅 Calendar
Hold for Critical Amgen Call
Oct 23, 2025 · Eugene, Thomas, Ron, Roman, Greg
Internal alignment call ahead of contract/scope finalization for 2026 Imdelltra programs.
Exciting Amgen / IPG Updates Debrief
Nov 24, 2025 · Chris, Thomas, Ron, Greg
Internal debrief on IPG relationship progress and Amgen media expansion opportunities (Repatha, Erin Nocito).
📁 Drive
HCP Intelligence Program – GLP-1/Obesity
Created Apr 15, 2026 · Ron Scalici · 12 slides
Confidential proposal: GLP-1 Segmentation & Research Architecture. Obesity Pharmacotherapy · Five HCP archetypes: Champions, Cautious Optimists, Access-Frustrated, Skeptics, Disengaged.
Amgen Oncology Paid Social HCP Campaign
Created Oct 22, 2024 · Greg Ragland → John Park
Full oncology capabilities deck presented during Vendor Day. Foundation document for the Imdelltra relationship expansion.
Tavneos
Tavneos 2026
$6,600
✉ Gmail
FDA scrutiny over Tavneos data
Apr 28, 2026 · Fierce Pharma
FDA flagged Amgen for allegedly 'manipulated' Tavneos clinical data. May affect future program scope — monitor client communications closely.
📅 Calendar
No Tavneos-specific calendar events found. Program owned by Chris Colella — check his calendar for kickoff/status calls.
📁 Drive
No Tavneos-specific Drive files found. Earlier Tavneos campaigns (2023–24) managed via Asana and direct client comms.
Imdelltra
Imdelltra 2025 Campaign
$125,000
✉ Gmail
Champion Referral: Francis Ukpolo
Late 2024 · Pipedrive activity note
Francis Ukpolo (Amgen) personally recommended Equals 5 to the Imdelltra team. SSCG had requested LinkedIn pricing for 60K targets; Francis made the warm introduction.
📅 Calendar
Equals 5 / Amgen IMDELLTRA
Nov 20, 2024 · Francis Ukpolo, Greg, Ron, Roman
Initial Imdelltra scoping call. Zoom meeting; Francis as internal champion sponsor.
Imdelltra LinkedIn Campaign Review
Jan 16, 2025 · Full Amgen team (~15 attendees)
Review of EQ5 Imdelltra LinkedIn Campaign and PLD program advantages. Large Amgen internal team including Ana Wilkinson, Rachna Singh, Traci Jackson, Kanchana Chandrasekaran.
Imdelltra PLD Process
Feb 14, 2025 · EQ5 + Amgen + MBW
PLD onboarding/review session with Francis Ukpolo, Alison Wentland, Melissa Rutz, Rohit Dsouza (Amgen) and Kelly Casey, Liz Mansell (MBW).
📁 Drive
EQ5-1050 Amgen Imdelltra Campaign Folder
Created Jan 14, 2025 · Last modified Oct 7, 2025
Primary campaign folder. All assets, target lists, and MLR approvals stored here.
Amgen PLD Meeting
Created Oct 23, 2025
Active sFTP target list delivery for Imdelltra. Weekly target list acceptance confirmed and sFTP setup documented.
Amgen Partner Questions
Created Oct 24–27, 2025
Partner onboarding Q&A: activation within 3 business days; target list/metadata handoff 7 days prior to go-live.
Calendar Activity
Key meetings · 2024–2026Apr 16, 2026
Amgen Tepezza Kickoff Call
Emily Frye · Stephany Rosa · Amgen team
Mar 2, 2026
Amgen / Naveed Prep
Ron Scalici · Chad Holloway · Greg Ragland
Feb 20, 2026
Amgen Prep
Ron Scalici · Chad Holloway · Greg Ragland
Jan 20, 2026
Amgen Repatha RFP
Eugene · Thomas · Ron · Greg
Jan 13, 2026
Expanded Repatha RFP — Full-Year Planning
PCP Non-Writers (~150K HCPs) · NP/PA (~109K) · Digital-First inaccessible
Jan 5, 2026
Amgen Discussion · Repatha RFP Kickoff
Eugene · Thomas · Stephany · Greg · Chris · Ron
Nov 24, 2025
Exciting Amgen / IPG Updates (Internal)
Calls with Michele Sirkin (IPG) · Ana Wilkinson (Repatha) · Erin Nocito (Head of Amgen Media)
Nov 10, 2025
TEPEZZA × Equals5 2026 Planning Connect
Greg · Ron · MBW full team · Kaitlin Russomano (Amgen)
Oct 23, 2025
Hold for Critical Amgen Call
Eugene · Thomas · Ron · Roman · Greg
Feb 21, 2025
FIA Onboarding — Equals 5 / Amgen
Greg · Ron · Eugene · Stephany · Amgen MDH Ops · MBW
Feb 14, 2025
Imdelltra PLD Process Review
Ron · Greg · Roman + Francis Ukpolo · Alison Wentland · Melissa Rutz (Amgen) · Kelly Casey · Liz Mansell (MBW)
Jan 24, 2025
Equals 5 | Amgen Update
Ron · Greg · Full MBW agency team (Kelly Casey, Sam Silverman, Anthony Vigna, Hayley Valorz)
Jan 16, 2025
Equals 5 Imdelltra LinkedIn Campaign
Ron · Greg + ~15 Amgen stakeholders (Ana Wilkinson, Rachna Singh, Traci Jackson…)
Nov 20, 2024
Equals 5 / Amgen IMDELLTRA
Francis Ukpolo · Greg Ragland · Ron · Roman — Zoom
Oct 9–10, 2024
Amgen Vendor Day — 6 Brand Presentations
Blincyto · Nplate · Vectibix · Lumakras/Imdelltra · Imdelltra · Bematuzimab — Ron · Greg · Roman
Aug 13, 2024
Amgen / Equals 5 Connect
Greg Ragland · Ron · Brian Heath (Amgen) · Joshua Combe (Amgen) — Teams
Feb 29, 2024
Amgen Prolia Final Report Presentation
Eugene · Ron · Narothnee JP + SSCG (Christine Forte, Kaila Mines, Joshua Satoo) — Zoom
Google Drive
Key documentsKey Contacts
Amgen-side stakeholdersFU
Francis Ukpolo
Amgen — OBU / Imdelltra
🏆 Champion
EN
Erin Nocito
Head of Amgen Media
Key Exec
AW
Ana Wilkinson
Amgen — Repatha / Media
Expansion Opp
BH
Brian Heath
Amgen — OBU
Vendor Day Lead
KR
Kaitlin Russomano
Amgen — Tepezza
Active Program
EF
Emily Fox-Musheno
Amgen — Imdelltra
Active Program
MV
Monika Verdugo
Amgen — Vendor Operations
Vendor Day Coord.
ND
Natalie Dubbs
SSCG Media Group
Agency Gateway
Pipeline Radar
Open opportunitiesActive RFP
Repatha Branded HCP
Full-year planning + 3-month Test & Learn. Segments: PCP Non-Writers (~150K), NP/PA (~109K), Digital-First inaccessible. Jan 2026 RFP cycle.
Expansion Signal
GLP-1 / Obesity Intelligence Program
12-slide proposal delivered Apr 2026. GLP-1 Segmentation & Research Architecture for Amgen obesity pipeline. 5 prescriber archetypes defined.
Monitor
Blincyto / Nplate / Vectibix
Vendor Day presentations delivered Oct 2024. Follow-up contacts: Aparna Chavali (Blincyto), Malay Naik (Nplate), John Park (Vectibix). No deal yet — nurture.